SPAM vs Promotion #writetip #amwriting

I am a letterbox SPAMophobic! (Is there even such a word?) I have a NO JUNK MAIL sign displayed. It wasn’t only the constant stream of “buy me, buy me now!” mail I used to receive that made me put that sign up. It’s the fact that I would nearly weep when I had to throw away a vast amount of papers, flyers and pamphlets!

PAPER WASTAGE = Cut down trees 

It really did wind me up!

I can handle twitter spam. It’s not so bad. I can just choose to ignore it and it doesn’t waste paper 😉  The truth is that many of the people I follow on facebook or twitter are also first time, or experienced writers trying to sell their product and that’s okay with me. I often go and have a look. I’m a reader too, so I’m interested in other peoples work.

There are examples of novels that have caught my eye through tweets. Their messages worked for the author because I purchased! But why did I? It was because of the genre, the description, the cover or the author. The person is really interesting, fun and engages with me. I like them. That makes me interested in their work, so I buy the book.

However, from some, I receive the same message over and over again. My Facebook and Twitter walls are a stream of advertising. If these posts becomes too much, I simply un-follow them (twitter) or unlike their page (Facebook). Mostly, I tolerate these commercial interludes, as interspersed in their “I have written a book – go buy it” messages, are inspiring, funny and moving posts that I enjoy reading.

So my problem is, as a first time author, I now also have a product to sell

“Oh no,” I gasp in horror  😮

What do I do? I can’t spam. It goes against the grain. I can’t cope doing it. I don’t like it. It’s just not me.

I spam and then I can’t stand myself!

So, how does someone like me then sell their own product?

I have tried a couple of techniques:

  • SPAM – I feel guilty and barf into a paper bag.
  • Don’t bother, the book will sell itself. Mmm mm, yeah right!  There is no doubt about it, talking about my book definitely increases sales.

Anyone out there who is currently writing a novel will have to face this when your own book is published. There are some things I have learnt along the way:

  1. Don’t spam the same message over and over – it just annoys people. Vary the messages promoting your book as much as possible not just repeat the same one. Once your followers have seen it once, they don’t want to see it another 100 times.
  2. Be interesting and show people the real you, so they want to follow you and hear what you have to say about life, and not continuous spam about your product.
  3. All writers, traditional or self-published, need to find that unique marketing factor, and target the right audience with the right message. OK, so twitter makes it impossible to target just some of your followers, but point 2 addresses this, in that you can provide something for all of the people who follow you. In my case, my 11:11 fetish, writing experiences, my interest in 2012 and just being my normal silly self.
  4. The main thing I have learnt is that, at the end of the day, when people tweet about a book, I want to know “What’s in it for me?” “If I’m going to pay money for something then how will reading this book benefit me?” “Does the subject interest me?” “Does the writer interest me?”

Let’s look at point 4 a little closer. How about I change my marketing plan and think through the eyes of the consumer:

  • The story took many years to write and has been professionally edited. It is 124,000 words, 39 chapters, 220 pages – Value for money
  • It is a unique telling of a familiar topic – 2012, archaeological discovery, end of mankind, apocalypse based story – Originality
  • It contains factual, interesting information about the Maya civilization,  Maya Calendar, archaeology, solar system, 2012, religion, survival – Knowledge building
  • The genre is wide, a combination of thriller, mystery with an underlying love story. It is set in New Zealand, Palenque, New Yorkand Mexico City– Suitable for a wide audience
  • Hope reins supreme and our human will and ability to survive is paramount. Even in our darkest hour the light is always there. It describes how people suffer grief and survive through it – Inspirational  
  • There are some good Amazon reviews up (thank goodness!) – Reviews

Now I have to figure out how I convey these messages to people, only using 140 twitter characters. Any ideas? As a follower of authors (or other marketers), what tweets catch your eye? What makes you interested in their products?

If you are a writer, either published or about to publish your own book, what are your techniques and marketing plans? Do they work for you?

Have you thought about your own consumer or customer and how your product will meet their needs?

Meanwhile, I think I’ll do a tweet about my cat. She’s really funny 😉

Lisa 🙂

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